May 1, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Seemingly as part of its $1 billion "Project Big Green" initiative to reduce energy use through new energy efficient products and services, IBM (ibm.com) announced on Wednesday that it has launched a new set of "green energy" tools to reduce energy consumption in data centers and to boost its business of selling power-saving technologies.
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According to reports by Reuters, the products, announced at an IBM business-partner conference in Los Angeles, are designed to measure power consumption and reduction across energy-hungry computer data centers that run corporate networks and websites.
IBM will be offering software that tracks and caps data-center energy consumption, including power for air conditioning to cool server computers.
Reuters says IBM is also extending, into 27 more countries, a program it has been running in seven countries last year that lets companies earn and trade certificates awarded for verified energy savings.
IBM says it is expanding in "green" data centers as it looks for new growth areas in developed regions such as Western Europe as well as in developing countries that are spending heavily on new technology infrastructure.
According to IBM's chief financial officer Mark Loughridge, IBM's green data center initiative has begun to pay off a year after launching. So far, it has generated nearly $200 million of technology-services contract signings in the first quarter and about $300 million in the fourth.
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Stack Trace
at cfart_whnews_Close2ecfm1364004782.runPage(D:\home\thewhir\html01\templates\art_whnews_Close.cfm:72) at cf050108_IBM_Offers_Green_Tools_for_Facilities2ecfm652515937.runPage(D:\home\thewhir\html01\marketwatch\050108_IBM_Offers_Green_Tools_for_Facilities.cfm:1)
coldfusion.xml.XmlProcessException: An error occured while Parsing an XML document.
at coldfusion.xml.XmlProcessor.parse(XmlProcessor.java:154)
at coldfusion.runtime.CFPage.XmlParse(CFPage.java:182)
at cfart_whnews_Close2ecfm1364004782.runPage(D:\home\thewhir\html01\templates\art_whnews_Close.cfm:72)
at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:152)
at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:343)
at coldfusion.runtime.CfJspPage._emptyTag(CfJspPage.java:1908)
at cf050108_IBM_Offers_Green_Tools_for_Facilities2ecfm652515937.runPage(D:\home\thewhir\html01\marketwatch\050108_IBM_Offers_Green_Tools_for_Facilities.cfm:1)
at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:152)
at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:343)
at coldfusion.filter.CfincludeFilter.invoke(CfincludeFilter.java:65)
at coldfusion.filter.ApplicationFilter.invoke(ApplicationFilter.java:210)
at coldfusion.filter.RequestMonitorFilter.invoke(RequestMonitorFilter.java:51)
at coldfusion.filter.PathFilter.invoke(PathFilter.java:86)
at coldfusion.filter.ExceptionFilter.invoke(ExceptionFilter.java:50)
at coldfusion.filter.ClientScopePersistenceFilter.invoke(ClientScopePersistenceFilter.java:28)
at coldfusion.filter.BrowserFilter.invoke(BrowserFilter.java:38)
at coldfusion.filter.GlobalsFilter.invoke(GlobalsFilter.java:38)
at coldfusion.filter.DatasourceFilter.invoke(DatasourceFilter.java:22)
at coldfusion.CfmServlet.service(CfmServlet.java:105)
at coldfusion.bootstrap.BootstrapServlet.service(BootstrapServlet.java:78)
at jrun.servlet.ServletInvoker.invoke(ServletInvoker.java:91)
at jrun.servlet.JRunInvokerChain.invokeNext(JRunInvokerChain.java:42)
at jrun.servlet.JRunRequestDispatcher.invoke(JRunRequestDispatcher.java:257)
at jrun.servlet.ServletEngineService.dispatch(ServletEngineService.java:527)
at jrun.servlet.jrpp.JRunProxyService.invokeRunnable(JRunProxyService.java:204)
at jrunx.scheduler.ThreadPool$DownstreamMetrics.invokeRunnable(ThreadPool.java:349)
at jrunx.scheduler.ThreadPool$ThreadThrottle.invokeRunnable(ThreadPool.java:457)
at jrunx.scheduler.ThreadPool$UpstreamMetrics.invokeRunnable(ThreadPool.java:295)
at jrunx.scheduler.WorkerThread.run(WorkerThread.java:66)
