Wal-Mart Plugs In AC/DC

E! Online, Jun 9, 2008 9:00 am PDT
For those about to rock, Wal-Mart salutes you.

AC/DC has just become the latest veteran act to sign an exclusive deal with the big box, per a Wall Street Journal report, joining the likes of Garth Brooks, the Eagles and Journey. The new album will be the Aussie rockers' first since 2000's Stiff Upper Lip, making this the band's longest break between studio releases.

The powerhouse retailer proved to be a reliable partner for veteran acts in recent years. The Eagles' Long Road Out of Eden has sold 3 million copies since debuting as a Wal-Mart exclusive last November. Journey is expecting a Top 10 bow for its new triple-disc Revelation, which debuted in Wal-Mart last Tuesday.

While the Eagles and Journey signed their Wal-Mart deals as essentially independent acts, AC/DC's new album will be the Hall of Fame band's first as part of a long-term deal signed with Sony BMG in 2002. The deal also included reissuing remastered editions of the group's entire back catalog.

While the retailers played a major role in marketing the previous exclusives, it's uncertain what role they'll play with a signed act like AC/DC.

Last year, Wal-Mart announced it was cutting back its shelf space for music releases, despite being the country's largest seller of physical CDs. Record companies often compete for the shrinking shelf space by offering the retailer exclusive versions of new albums. Of course, their exclusive acts tend to get the best shelf placement of all.

AC/DC recorded the new album in Vancouver with producer Brendan O'Brien (Pearl Jam, Audioslave) and longtime audio engineer Mike Fraser. The as-of-yet untitled album is expected in the fall.

More Artist News

AC/DC gig draws complaints for being 'too loud'

May 19, 2009 11:00 am PDT

AC/DC's gig at Munich's Olympic Stadium on Friday (May 15) drew over 100 complaints from irate residents. According to police, some people who protested about the "overly loud" gig were as far as 12 miles away from the stadium, where the ...

AC/DC denies it will play Romanian festival

Apr 15, 2009 3:00 pm PDT

Don't go booking a flight to see AC/DC play in Romania next month. The Anglo-Australian rockers have accused local promoters of "falsely advertising" them as the headliners of the two-day Bucharest Rock Arena festival, which runs May ...

Headbangers told: Wear a neck brace or risk serious injury

Dec 18, 2008 12:00 pm PST

Medical experts in Australia have warned that headbanging is likely to be behind a silent epidemic of head- and neck-related injuries. Dr. Andrew McIntosh, biomedical and injury expert at the University Of New South Wales, carried out res...

Hospital music therapy room named for AC/DC singer

Dec 15, 2008 1:00 pm PST

A new music therapy room at a hospital on Florida's Gulf Coast is being named for AC/DC lead singer Brian Johnson. Johnson and other rock stars have supported an effort to buy music equipment and provide music education for children, incl...

Music stars' digital strategies still in flux

Dec 13, 2008 3:00 pm PST

It's been more than five years since Apple's iTunes store changed music retail by introducing single-track digital downloads. But it wasn't until 2008 that most musicians and labels started to wonder out loud whether selling mu...

1-6 of 15 videos