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Does Anyone Really Want Their MTV Anymore?

Posted Fri Sep 5, 2008 7:00am PDT by Shawn Amos in GetBack

Twenty-seven years ago MTV aired its first video, the Buggles' "Video Killed The Radio Star." It was an apt choice, even though radio continued to cruise for another 20 years, until XM Radio and the Internet finally stamped it dead. MTV was the last great musical revolution. It kept this high school kid home on many afternoons when I should have been in class. It was the last time I cut school or work for anything.

What a difference 27 years makes.

This Sunday MTV hosts its 25th annual Video Music Awards. It might as well be the 25th annual KMET Awards. Remember KMET? Of course you don't. It's an old Los Angeles classic-rock radio station. And it's dead. Dead just like radio. Dead just like MTV. The revolution is long over, and MTV is just another in a long line of corporate stooges trotting out corporate stooge bands trying to pass themselves off as something anti-establishment. It’s filled with a bunch of reality nothingness celebrating a life of consumerism. The "M" used to stand for "music." Now it stands for "meaningless." EmpTV. Empty. It's all one self-conscious, soulless bore.


Ah, but on August 1, 1981, it was magic. Nothing but '80s video goodness and the whole world in front of us. Big hair, padded shoulders, and lots of guitar hooks. Here are the first 10 videos played that day in order. Let the good times roll.

 

1. THE BUGGLES “Video Killed The Radio Star”

Ground zero for MTV. Co-founder Trevor Horn would go onto future MTV successes with the bands Yes and Art of Noise.




2. PAT BENATAR “You Better Run”

Born Patricia Mae Andrzejewski, Pat and her lead guitar player, Neil Giraldo, would marry in 1982. They're still together and they still rock.

 


 

3. ROD STEWART "She Won't Dance"

Rod the Mod was pushing 40 when MTV debuted in 1981. He was recycling his old band Faces on this tune, but who knew?

 

 

 

4. THE WHO "You Better You Bet"

Another veteran act that had an early '80s MTV makeover. Kenney Jones was on drums replacing the dearly departed Keith Moon. Coincidentally, Kenney was in Faces with Rod Stewart. Six degrees of Rod...

 

 

 

5. Ph.D "Little Suzi's On the Up"

Going for the cred factor, MTV aired a video from a one-hit wonder U.K. band consisting of two former members of the Jeff Beck Group. Tesla covered the tune in 1986.

 

6. CLIFF RICHARD "We Don't Talk Anymore"

This one rounded out the trio of videos from slowly aging rock dudes. Cliff Richard was the ripe age of 41 when he made his MTV debut. He was a major heartthrob in the U.K., but in the U.S? Not so much.

 

7. THE PRETENDERS "Brass In Pocket"

If you've read my Chrissie Hynde post, you know she was my first rock crush. She wrote the book for rock bad girls. This video was the best thing on MTV that first day. It’s still one of the best things the channel ever aired.

 

 

 

8. TODD RUNDGREN "Time Heals"

The former Utopia front man was pushing the limits of early music video production on Day One, with lots of pre-computer trickery that inspired a generation of Mac users.

 

9. REO SPEEDWAGON "Take It On the Run"

"Heard it from a friend who..."  What can I even say about this? What would the '80s be without REO?

 

10. STYX "Rockin' the Paradise"

What's the only thing better than a slammin' REO riff? Some Styx concept-album rock. It's no Tommy, but it's got that classic rock bombast. Only two years later, Styx would up the ante with 1983's "Mr. Roboto." YES!!!




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555 Comments

1. JerryD -
The reason why no one wants MTV anymore is they play nothing but reality crap shows.
They need to get back to grass roots and play 24 hrs a day of nothing but videos.
MTV seems to also cater to hip hop and r&b videos.

2. Dave -
I'd bet most of you little goobs weren't even thought of the day MTV started. It was grand.. and yes, many a day were spent watching VIDEOS. What killed it all for me, was MTV getting away from what it did best, videos. Why add all the other garbage? Teenage lust shows, crib this, homie that.. MTV ruined it for themselves.

3. JerryD -
i was there for the very first video and i am ashamed to even think about putting it on now.

4. Damon F -
VH1 has taken over for MTV. VH1 classics is what MTV used to be, it just goes by a different name. If you get the channel, watch it, it's great.

5. Morgana -
I want my old MTV back. But like that's ever gonna happen. I hate the Hills, Laguna Beach and all those other crap reality show they have. It's also sad that VH1 followed suit with that as well.

6. The Juice -
What's even funnier is that Mtv created Mtv2 supposedly to be the new video channel....but if you peruse the schedule its looking more and more like the crappy new version of Mtv. Really, do people actually watch The Hills? Call me old fashioned but I like my music television to actually contain music. I'll take some low budget band videos (Flock of Seagulls anyone) over some no-talent-spoiled-little-rich-kid "actors" any day, any time. Adam Ant where are you when we need you most?

7. Yahoo! Music User -
I stopped watching MTV... lots of years ago, when they started showing everything but music videos... it should be renamed C(-rap)TV

8. Iggy S -
I hate MTV now, its nothing but crap reality show about spoiled rich kids...

9. Aero fan -
The only music channel I watch is Vh1 Classic. It's all music from the 70's and 80's. That's when the music was actually good!

10. Anna G -
Even though I wasn't around when mtv first came out (i'm 15) I think this reality show garbage needs to come to an end! I sort of remember being little and actually seeing music on there along with Beavis & Butthead (one of my favorite shows of all time). If it were up to me I would make reality shows illegal!

11. Aero fan -
I'm 15 too, and I can't stand today's music. All I listen to is classic rock. Also, I agree with Anna G, except I like American Idol and I think it should stay.

12. muziclvr57 -
Personally i don't think MTV deserves to be called Music TeleVision, all they show are The Hills, re-runs of Rob and Big, and other pointless reality shows. I understand that their audience targets teenagers and young adults but that's the beauty of the channel. They have an INFLUENCE towards teenagers, they have POWER to affect them, so why not play GOOD music? not crap like Lil Wayne or Young Jeezy music videos where its a bunch of girls and money.

I watch MTV, simply because i'm a teenager and that's what i'm supposed to watch but i also like to listen to Sgt. Pepper's Lonely Hearts Club(beatles) and Highway 61 Revisted (bob dylan) because its from a time when music was powerful and meant something, it spoke to you. Can anyone honestly say that the lyrics of I Kissed A Girl have spoken to them? and why do the rapper's they play on MTV ALWAYS have to rap about how they lived in the "hood" and had it hard all their lives? how is that going to affect and inspire my generation?!

13. MsSchadenfreude -
muziclvr57...you watch MTV JUST because you're a teenager and you SUPPOSE TO?

God, you make us teenagers look bad. Stop it, I bet I'm older than you, in fact, I KNOW I am.

I may be 17, but I certainly do remember how MTV use to be, how can ANYONE forget Beavis and Butthead? I may be young, but I'm not muzic, I know what the heck I'm talking about. I remeber how they showed music videos and music countdowns ALL THE TIME. My mom and MTV is heavily the reasons why and how I love the bands I do now.

Please, rap isn't the only garbage that MTV is spitting out, don't even go there. All these "punk rockers" are acceptable? People singing about DISCO is fine? Girls singing about kissing girls is OK? Exception to the Beatles' "Twist and Shout", I never heard a rock band sing about dancing...GOOD. These generic bands needs to go as well.

I'd need more characters to rant about the reality CRAP. I AM SO SICK of watching spoiled tramps on my tv! As a teenager, -I- would want to beat the living mess out those giris treating their parents like that.

MTV is the Devil's Pie now and everyone's eating it.

14. Hank -
MTV did really botch the puche when they really stopped playing Music Videos. I used to love to watch, but now, I won't even turn it on.

15. blue devil -
I would love it if MTV would actually play music videos! I can't stand the so called "reality shows". The hills, Laguna Beach, Sweet 16, etc. They are so dumb!!!

16. escmycardoza -
ok i do not know any songs i watch my super sweet 16 smetimes on mtv

17. pistolization -
mtv reality dump you suck

18. wtdixon -
Back to the videos!!!! How about Mtv80's, Just replay evereything the way it was from day one. If it wasn't for the logo on the screen(and don't get me started on that either)today, I wouldn't even know I was passing it by

19. pistolization -
mtv should represent music not society whether it be rap or rock . no divide and conquer

20. Toni -
I love MTV but I wish they could play more music videos like they used to. If they could just play 2 hours of videos daily that would be great. VMAS are about the videos but it looks like all they play now is reality shows. we want more videos!!!!!
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