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Does Anyone Really Want Their MTV Anymore?

Posted Fri Sep 5, 2008 7:00am PDT by Shawn Amos in GetBack

Twenty-seven years ago MTV aired its first video, the Buggles' "Video Killed The Radio Star." It was an apt choice, even though radio continued to cruise for another 20 years, until XM Radio and the Internet finally stamped it dead. MTV was the last great musical revolution. It kept this high school kid home on many afternoons when I should have been in class. It was the last time I cut school or work for anything.

What a difference 27 years makes.

This Sunday MTV hosts its 25th annual Video Music Awards. It might as well be the 25th annual KMET Awards. Remember KMET? Of course you don't. It's an old Los Angeles classic-rock radio station. And it's dead. Dead just like radio. Dead just like MTV. The revolution is long over, and MTV is just another in a long line of corporate stooges trotting out corporate stooge bands trying to pass themselves off as something anti-establishment. It’s filled with a bunch of reality nothingness celebrating a life of consumerism. The "M" used to stand for "music." Now it stands for "meaningless." EmpTV. Empty. It's all one self-conscious, soulless bore.


Ah, but on August 1, 1981, it was magic. Nothing but '80s video goodness and the whole world in front of us. Big hair, padded shoulders, and lots of guitar hooks. Here are the first 10 videos played that day in order. Let the good times roll.

 

1. THE BUGGLES “Video Killed The Radio Star”

Ground zero for MTV. Co-founder Trevor Horn would go onto future MTV successes with the bands Yes and Art of Noise.




2. PAT BENATAR “You Better Run”

Born Patricia Mae Andrzejewski, Pat and her lead guitar player, Neil Giraldo, would marry in 1982. They're still together and they still rock.

 


 

3. ROD STEWART "She Won't Dance"

Rod the Mod was pushing 40 when MTV debuted in 1981. He was recycling his old band Faces on this tune, but who knew?

 

 

 

4. THE WHO "You Better You Bet"

Another veteran act that had an early '80s MTV makeover. Kenney Jones was on drums replacing the dearly departed Keith Moon. Coincidentally, Kenney was in Faces with Rod Stewart. Six degrees of Rod...

 

 

 

5. Ph.D "Little Suzi's On the Up"

Going for the cred factor, MTV aired a video from a one-hit wonder U.K. band consisting of two former members of the Jeff Beck Group. Tesla covered the tune in 1986.

 

6. CLIFF RICHARD "We Don't Talk Anymore"

This one rounded out the trio of videos from slowly aging rock dudes. Cliff Richard was the ripe age of 41 when he made his MTV debut. He was a major heartthrob in the U.K., but in the U.S? Not so much.

 

7. THE PRETENDERS "Brass In Pocket"

If you've read my Chrissie Hynde post, you know she was my first rock crush. She wrote the book for rock bad girls. This video was the best thing on MTV that first day. It’s still one of the best things the channel ever aired.

 

 

 

8. TODD RUNDGREN "Time Heals"

The former Utopia front man was pushing the limits of early music video production on Day One, with lots of pre-computer trickery that inspired a generation of Mac users.

 

9. REO SPEEDWAGON "Take It On the Run"

"Heard it from a friend who..."  What can I even say about this? What would the '80s be without REO?

 

10. STYX "Rockin' the Paradise"

What's the only thing better than a slammin' REO riff? Some Styx concept-album rock. It's no Tommy, but it's got that classic rock bombast. Only two years later, Styx would up the ante with 1983's "Mr. Roboto." YES!!!




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556 Comments

41. Yahoo! Music User -
I remember when I would wake up and turn on the tv, and music videos would be on. And I would come home and wait for countdowns...but it's all gone now.

MTV cannot be called MTV anymore, is should RTS, reality tv shows.
But some of those look fake.

I miss the old MTV...

42. JesseS -
They need to make MTV 2 for reality shows and MTV like it used to be. MTV needs to be like VH1 Classic.

43. alf -
there's a channel that plays only music videos? THAT sounds like a great idea!!! someone should consider implementing this!!! they'd be RICH!!!....oh yeah, it was done and then snatched away from us. would history repeat itself if it was created again? an all music video channel? sounds preposterous.....

44. john -
headbangers ball was the best. where else could you see slayer videos

45. Kelly -
I think that MTV is just a bunch of crap now because watching reality shows is stupid!!!!!! Who cares about there lives we are too busy worrying about our own!!!!

46. BYRONR -
I'm 38 years old and I remember when MTV first started.There was no Making Of The Band or American Idol the bands had real talent and could really play.MTV made Madonna a music icon as well as Michael Jackson,Prince and Run Dmc where at the time r&b and hip hop videos wasn't aired on MTV during the start.Now MTV sucks if it ain't Pimp My Ride,The Hills,Super Sweet Sixteen or The Real World bring back music videos MTV.

47. niemet -
hi! to all listen and watching just want to tell that always still love it......

48. Kirsten -
i love the last song i think was the best it as i good rhythm

49. Monica -
Ha! I remember KMET....I remember when they were taken or kicked off the air and KLOS has the DJ's come over and cry...I was actually a volunteer switchboard operator at KLOS when we still did Sunday nite whole albums, can you believe it a whole album, anyone know what an album is?! MTV was good, VH1 seemed to pick up on the top 40 in the early days, are there any VJ's left? Wasn't one of KMET's DJ's call himself an "herb" name, smoking that is! Awe, the good old days of real music....not today where entertainers are actually complaining (Sheryl Crow) they work sooooo hard and not get paid all the money they are entitled to. Meanwhile filthy rich reality brats and young artist dripping in $$$ and wasting it on B.S. while most of us are trying to feed our kids brings me to tears. I have a stereo with a record player, 8 track and cassette deck and my kids asked me what it was! I for one LOVE satellite radio, and forgot about MTV and VH1 except when my kids are watching reality TV and telling me how their life sucks!!! I think reality TV (except for BRAVO) sucks!

50. Yahoo! Music User -
mtv rox man ok so wht!!!!!!!!!!!!!!!!

51. boo -
R.I.P. Classic MTV! We love you! Hell, even the first 2 or 3 seasons of The Real World were great;yeah virtually no music but at least it wasn't a "drunk-hottub-girl on girl-hip hop-disrespectful-partyfest" it is nowadays. We all loved Eric & Julie! *sigh*..when I hear of what MTV is now, it just reminds me of just how old I really am (34) *cries in disappointment:(

52. AimeeR -
O.k well MTV oviously has been trying to improve by making a new show for videos every Friday night or something like that, and showing videos in the morning. It will probably never be the way it use to but they are listening to the people's request for more videos.

53. theunknowncommenter -
MTV hasn't aired ANY music videos - hiphop or otherwise - since 2002! They really need to change their name to RTV - Reality TV.

54. Lorenzo Z -
It use to be we would watch MTV all night long. But since the reality shows hit I stopped tuning in. Music TV not RTV Reality TV!!!!!!!!!

55. mike -
I feel the same as other people were are the videos on mtv i thought it was suppose to be music television but now it's reality tv the real world was all i needed,U don't see any rock videos anymore now rap and r&b is fading away so could u please bring back the music!!!

56. Marisa -
Yep there are too many reality crap tv...

57. Nouran -
what happened to the known singers,as justin timberlake ,rihana,jonas brothers,beyonce,shakira

58. Nouran -
what happened to the known singers,as justin timberlake ,rihana,jonas brothers,beyonce,shakira

59. Darnell -
Man! i tell you,mtv sucks now what happen to my mtv who is
the program director down there call me ill take over
the job and make it number one fo all time.
I want my mtv back now!

60. seronica g -
Bring back the 24 hours a day music videos MTV! NO REALITY SHOWS!
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