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Does Anyone Really Want Their MTV Anymore?

Posted Fri Sep 5, 2008 7:00am PDT by Shawn Amos in GetBack

Twenty-seven years ago MTV aired its first video, the Buggles' "Video Killed The Radio Star." It was an apt choice, even though radio continued to cruise for another 20 years, until XM Radio and the Internet finally stamped it dead. MTV was the last great musical revolution. It kept this high school kid home on many afternoons when I should have been in class. It was the last time I cut school or work for anything.

What a difference 27 years makes.

This Sunday MTV hosts its 25th annual Video Music Awards. It might as well be the 25th annual KMET Awards. Remember KMET? Of course you don't. It's an old Los Angeles classic-rock radio station. And it's dead. Dead just like radio. Dead just like MTV. The revolution is long over, and MTV is just another in a long line of corporate stooges trotting out corporate stooge bands trying to pass themselves off as something anti-establishment. It’s filled with a bunch of reality nothingness celebrating a life of consumerism. The "M" used to stand for "music." Now it stands for "meaningless." EmpTV. Empty. It's all one self-conscious, soulless bore.


Ah, but on August 1, 1981, it was magic. Nothing but '80s video goodness and the whole world in front of us. Big hair, padded shoulders, and lots of guitar hooks. Here are the first 10 videos played that day in order. Let the good times roll.

 

1. THE BUGGLES “Video Killed The Radio Star”

Ground zero for MTV. Co-founder Trevor Horn would go onto future MTV successes with the bands Yes and Art of Noise.




2. PAT BENATAR “You Better Run”

Born Patricia Mae Andrzejewski, Pat and her lead guitar player, Neil Giraldo, would marry in 1982. They're still together and they still rock.

 


 

3. ROD STEWART "She Won't Dance"

Rod the Mod was pushing 40 when MTV debuted in 1981. He was recycling his old band Faces on this tune, but who knew?

 

 

 

4. THE WHO "You Better You Bet"

Another veteran act that had an early '80s MTV makeover. Kenney Jones was on drums replacing the dearly departed Keith Moon. Coincidentally, Kenney was in Faces with Rod Stewart. Six degrees of Rod...

 

 

 

5. Ph.D "Little Suzi's On the Up"

Going for the cred factor, MTV aired a video from a one-hit wonder U.K. band consisting of two former members of the Jeff Beck Group. Tesla covered the tune in 1986.

 

6. CLIFF RICHARD "We Don't Talk Anymore"

This one rounded out the trio of videos from slowly aging rock dudes. Cliff Richard was the ripe age of 41 when he made his MTV debut. He was a major heartthrob in the U.K., but in the U.S? Not so much.

 

7. THE PRETENDERS "Brass In Pocket"

If you've read my Chrissie Hynde post, you know she was my first rock crush. She wrote the book for rock bad girls. This video was the best thing on MTV that first day. It’s still one of the best things the channel ever aired.

 

 

 

8. TODD RUNDGREN "Time Heals"

The former Utopia front man was pushing the limits of early music video production on Day One, with lots of pre-computer trickery that inspired a generation of Mac users.

 

9. REO SPEEDWAGON "Take It On the Run"

"Heard it from a friend who..."  What can I even say about this? What would the '80s be without REO?

 

10. STYX "Rockin' the Paradise"

What's the only thing better than a slammin' REO riff? Some Styx concept-album rock. It's no Tommy, but it's got that classic rock bombast. Only two years later, Styx would up the ante with 1983's "Mr. Roboto." YES!!!




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556 Comments

81. twisby -
MTV has never been good unless you are trying to desperately fit in with your peer group in middle school and early high school. when i was in my teens (5-10 years ago) i could care less what carson "cokehead" daly thought were the top ten videos-- the music in them ALWAYS sucked. i listened to real rock music in my room and didn't care that i never had any idea what the idiots in my HS were talking about the next day. and now they all still work at the local Dairy Queen and the music i like is still good.

82. __A_YAHOO_USER__ -
I don't know if this is true, but what happened with MTV was they got bought out by another company (CBS?? Viacom??) And then they started changing everything in 86 or 87. And I guess from a $$$ making point of view it worked.
Also they started making all these million $ plus videos. Compare those to the 10 videos on the list. Maybe it was cheaper for MTV to make their own shows then to keep paying for videos that cost more with less return.

The point of this all is that MTV makes more $$ doing what they do now, then they did in 1981. And you don't need MTV to tell young people that it is all about $$$. They will figure it out on their own

83. Ashley -
well mtv2 SOMETIMES has some videos on it..but not very often...and fnmtv is "bringing the videos back" bullsh*t. i like pete wentz but its just stupid bc there just ruining the videos. godd

84. Cr@zy88er -
I'm only 20 years old and i Love the earlier version of MTV. But a better station is MTVclassics- which is really good...80's music all the way!!!

85. karen e -
I SERIOUSLY CANT STAND THE HILLS! PEOPLE ARE STUPID FOR WATCHING THAT CRAP!!!!!!!!!!!!!

86. emily :D -
MTV sucks. Bad music, too many reality shows. I rely on the internet for music now. .

87. MR863 -
MTV= "Music TeleVision"....Where on their schedule is the MUSIC ?????...Their schedule sux and they have lost the people that made MTV..MTV!!!..As sting said, "I WANT MY MTV"....And I'm 44....

88. Darren B -
Yes in 1 and I remember the first day of MTV. it was awesome to watch videos of great musicians..but then Rap, reality tv, and other games shows came out and it killed what MTV is about.

I remember when MTV was nothing but rock songs...and then they made" yo mtv raps" and i steered clear of it and waited till the Yo mtv raps ended and watched more rockin videos...Now Mtv is nothing but rap and Pop culture crap...Now i watch VH1 classic cause it's what Mtv was...having a good old time remembering a time past..

This rocker is still rocking and not gonna change cause of the popular vote and majority rules..cause the Majority have very little taste in what true music is

89. Alfredo -
i wasnt old enough to experiance mtv (i'm almost 16) but i remember the days when you could watch mtv and not be bored...the first musik vid i ever watched was the toadies "possum kingdom" on Beavis and Butthead......i miss those days bfore it was ruled by R&B and rap (you cant spell crap without rap)

90. jersey -
if you watch MTV, you support terrorism

91. Stardust -
Aw, I remember the days when I wore my Vans (I still do), my ripped jeans (have a pair on now), and my teased "Mall Hair"! lol

Remember when we all waited in anticipation to see Michael Jackson's "Thriller"?

Remember "The Headbangers Ball"?

OMG! I didn't realize how much I miss My MTV until I read this article! Too bad it's full of reality crap...

We need to have our MTV back!!!

lol
stardust

92. Smexxi Gurl -
Man MTV needs to go back the way it was.

93. Stephanie -
hey mtv im stephanie i sing at cicuses pagents and more could i be in your show?

94. Kianny -
all these videos suck
the only song i know
is video killed the radio starr
and rod stewart on mtv???
heck no

95. JenniferD -
MTV? Should change the name to BTV. Where is the music? It sucks now . They should go back to their roots. Get rid of all those reality shows has'nt America had enough of these yet?

96. REDDAWG316 -
you call that reality t v i call it fantasy t v

97. twinstick -
It's more like eMpTy Vision nowadays, but it was ahead of it's time when it first aired. Fortunatly, most of the old video's are availible on YouTube.

98. Shelie_Bean -
I remember that Day and oh what a day it was! I just used to sit and watch Mtv for hours!! Mtv is not Mtv any more!

99. Dave N -
STOOPID SHOWS KILLED THE VIDEO CHANNEL!!!!!!!

100. jeff -
mtv has sucked for a loonngg time!!!!!
the only channel that plays music worth the power to run the satallite/tv set is
VH1 CLASSIC!!!!!!!
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