Music Blogs

Does Anyone Really Want Their MTV Anymore?

Posted Fri Sep 5, 2008 7:00am PDT by Shawn Amos in GetBack

Twenty-seven years ago MTV aired its first video, the Buggles' "Video Killed The Radio Star." It was an apt choice, even though radio continued to cruise for another 20 years, until XM Radio and the Internet finally stamped it dead. MTV was the last great musical revolution. It kept this high school kid home on many afternoons when I should have been in class. It was the last time I cut school or work for anything.

What a difference 27 years makes.

This Sunday MTV hosts its 25th annual Video Music Awards. It might as well be the 25th annual KMET Awards. Remember KMET? Of course you don't. It's an old Los Angeles classic-rock radio station. And it's dead. Dead just like radio. Dead just like MTV. The revolution is long over, and MTV is just another in a long line of corporate stooges trotting out corporate stooge bands trying to pass themselves off as something anti-establishment. It’s filled with a bunch of reality nothingness celebrating a life of consumerism. The "M" used to stand for "music." Now it stands for "meaningless." EmpTV. Empty. It's all one self-conscious, soulless bore.


Ah, but on August 1, 1981, it was magic. Nothing but '80s video goodness and the whole world in front of us. Big hair, padded shoulders, and lots of guitar hooks. Here are the first 10 videos played that day in order. Let the good times roll.

 

1. THE BUGGLES “Video Killed The Radio Star”

Ground zero for MTV. Co-founder Trevor Horn would go onto future MTV successes with the bands Yes and Art of Noise.




2. PAT BENATAR “You Better Run”

Born Patricia Mae Andrzejewski, Pat and her lead guitar player, Neil Giraldo, would marry in 1982. They're still together and they still rock.

 


 

3. ROD STEWART "She Won't Dance"

Rod the Mod was pushing 40 when MTV debuted in 1981. He was recycling his old band Faces on this tune, but who knew?

 

 

 

4. THE WHO "You Better You Bet"

Another veteran act that had an early '80s MTV makeover. Kenney Jones was on drums replacing the dearly departed Keith Moon. Coincidentally, Kenney was in Faces with Rod Stewart. Six degrees of Rod...

 

 

 

5. Ph.D "Little Suzi's On the Up"

Going for the cred factor, MTV aired a video from a one-hit wonder U.K. band consisting of two former members of the Jeff Beck Group. Tesla covered the tune in 1986.

 

6. CLIFF RICHARD "We Don't Talk Anymore"

This one rounded out the trio of videos from slowly aging rock dudes. Cliff Richard was the ripe age of 41 when he made his MTV debut. He was a major heartthrob in the U.K., but in the U.S? Not so much.

 

7. THE PRETENDERS "Brass In Pocket"

If you've read my Chrissie Hynde post, you know she was my first rock crush. She wrote the book for rock bad girls. This video was the best thing on MTV that first day. It’s still one of the best things the channel ever aired.

 

 

 

8. TODD RUNDGREN "Time Heals"

The former Utopia front man was pushing the limits of early music video production on Day One, with lots of pre-computer trickery that inspired a generation of Mac users.

 

9. REO SPEEDWAGON "Take It On the Run"

"Heard it from a friend who..."  What can I even say about this? What would the '80s be without REO?

 

10. STYX "Rockin' the Paradise"

What's the only thing better than a slammin' REO riff? Some Styx concept-album rock. It's no Tommy, but it's got that classic rock bombast. Only two years later, Styx would up the ante with 1983's "Mr. Roboto." YES!!!




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556 Comments

121. Yahoo! Music User -
R.I.P. MTV... will shall miss thee... your crap reality shows.. not so much!

122. tuti652 -
More videos please!

123. Heather -
I agree about the MTV part, but I must disagree with you saying that radio is dead, because it certainly is not. I have the option to listen to either satellite radio or regular FM radio, and most times, I prefer my regular local rock station over my Sirius. I don't think I'm the only one that feels this way either.

124. Yahoo! Music User -
MTV isn't all bad these days, just 99.9% of the time. Ive been around for the whole thing and yes it was way better in the 80's. I do like jackass, and viva la bam (which are just re-runs these days) but thats it. The new one they have, 'Paris Hiltons BFF", now there's a piece of crap. I don't watch tv anymore for music, thats why we have IPODs now that you can watch and listen to the music. MTV is obviously still making a lot of money so they have their audience that they cater to, it won't change unless there is more money to be made putting up videos which they won't do because ratings will go way down. When they tried in the past to go back to videos, no one watched. Can't blame MTV for not playing videos anymore if they can make more money playing what we call "crap".

125. Dennis -
THANK GOD for this Blog... MTV is a total disgrace. Im 28yrsold, grew up in a huge musical era and I can't understand what in the World has happen to music. I think Jim Morrison might have been right "when the musics over turn out the lights" Please turn out the lights!! and CANCEL M T V!!! Seriously every year the so called awards get worse and worse... Give it up MTV!!!

126. Yahoo! Music User -
KMET was known as the Mighty Met. It's jingle went like this: "Little bit of heaven - 94.7 - K-M-E-T, tweedle-dee". Maybe a little corny now - but back in the day it rocked!

127. plutonium waste -
ALL MTV IS NOW IS BLACK TV .I SO DO MISS THE 80S VERSION

128. AS -
MTV stinks now. Yep I am old - I remember Video K*lled the Radio Star and a whole lot of other classic tunes. I dont know what MTV really is anymore! Is it Reality TV (RTV) or RAP TV?

The VMA's get worse and worse every year! They were great in the 80's but some dude with his pants falling down showing his 'draws' aint getting my attention! The host was horrid and the music just plain sucked!

129. David M -
MTV sucks now! Play music videos like the old days of 120 minutes and Headbangers Ball!! Put the reality shows on MTV Reality network or something but start playing music again!! I want my MTV

130. Todd -
Its all about the bottom line people! If you could make more money doing one thing as opposed to another, you would do it too. If you don't like the programming on MTV, get your own station and see how much money you make playing videos these days...there is just not enough money in it anymore!

This is coming from someone who loves great music like Pink Floyd, Led Zeppelin, and many more greats but I also understand economics.

131. lolstfu -
i was recently discussing this whole MTV-being-crap-and-all with a friend of mine. I mean its true. "Music Television" does not exist anymore, MTV shamelessly goes on by this name merely to keep up with an image. An "image" that might as well be non-existent. the only place you can find music is on TRL, yes that TRL, whose ratings have been staggering, and whose producers can't come up with any better antics to keep the element of excitement alive. Well even then you'll be hit with 30-second clips of music videos. I've yet to seen a music video in it's entirety this year, thus. It's all gone down hill when your programming consists of mediocre reality tv shows. (I want to be Paris' new BFF?) come on!...spongebob squarepants re-runs? total failure. it's dead to me.

132. lolstfu -
i was recently discussing this whole MTV-being-crap-and-all with a friend of mine. I mean its true. "Music Television" does not exist anymore, MTV shamelessly goes on by this name merely to keep up with an image. An "image" that might as well be non-existent. the only place you can find music is on TRL, yes that TRL, whose ratings have been staggering, and whose producers can't come up with any better antics to keep the element of excitement alive. Well even then you'll be hit with 30-second clips of music videos. I've yet to seen a music video in it's entirety this year, thus. It's all gone down hill when your programming consists of mediocre reality tv shows. (I want to be Paris' new BFF?) come on!...spongebob squarepants re-runs? total failure. it's dead to me.

133. Lisa -
I don't watch MTV anymore because of all those reality shows. I miss the music! A few reality shows would be fine but not almost 24 hours a day!

134. David -
Thank God. I thought I was the only person in the world that hated the current MTV. It's really become a channel for gaylords. All those reality shows make me sick. When they do show music videos, it's some lame rap song or R&B pop crap. MTV should have a different name - one more suitable for homosexuals.

135. S. -
It all started with the "The Real World", and went down hill from there. It's sad that the video's shown here seem to be from VH1. I now just go to YouTube and look up all the music video's I used to watch on MYV.

136. KAT D -
What used to be MUSIC T-V is now MORON T-V! I watched an intelligent music video show back in the 80's. It has now reduced itself to CRAP!

137. Sysco -
You should check this guy out then. He is a really awesome singer guitar player and even better drummer. He plays sometimes with my brothers band.
www.myspace.com/noelfeltyvincentnoelmusic I agree the stuff on MTV sucks

138. kicking your ass!! -
kcuf mtv!!

139. Dark -
MTV hasn't been Music Television since the first season of The Real World...they went from playing music 24/7 to being the worst channel to have "reality TV" in which isn't even reality...everything is scripted.They should be called RTV now....either bring back the music to MTV or stop with everything.

140. BryanJ62 -
Thankfully I recorded hours of videos and would play them when nothing was on. I still play them and thankfully for the internet I can find others I missed.

If you were a kid in the 80's you were surrounded by some great tunes.
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