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New Lennon Ad: All You Need Is Laptop

Posted Mon Dec 29, 2008 2:17pm PST by Lyndsey Parker in As Heard On...

It may seem hard to believe in this era of ubiquitous commercial song placement, but when the Beatles' "Revolution" was used in a 1987 Nike ad, it caused a major uproar among Fab Four fans, who cried sellout.

However, more than two decades later, Paul McCartney is selling CDs at Starbucks, Ringo Starr is starring in commercials for everything from Pizza Hut to Oldsmobile, and logical Beatles successors Coldplay and U2 are shilling for iTunes. So a new beyond-the-grave ad starring John Lennon--while a little creepy--shouldn't create too much of a fuss in 2008.

Furthermore, the new ad is for the One Laptop Per Child Foundation, a charity organization that supplies solar-powered computers to the world's poorest children--so accusations of "selling out" are hardly appropriate here. It is a little disconcerting to hear Lennon's digitized voice say, "You can give a child a laptop," when laptops didn't even exist at the time of his death in 1980...but John's widow Yoko Ono granted the charity full permission to air this ad.

Sure, Yoko probably wouldn't want her husband's Scouse accent digitally recreated for, say, a Pizza Hut promo spot (sorry, Ringo). But obviously, and understandably, she believes the One Laptop Per Child Foundation is worthy of Lennon's legendary voice.

Granted, it's a somewhat robotic voice--specifically, archived bits of Lennon audio cobbled together via computer--but the overall effect is certainly a lot more tasteful than that time the late Fred Astaire waltzed with a vacuum cleaner during a controversial Super Bowl ad. Vacuuming is indeed a noble pursuit, but funding unprivileged children's education is definitely nobler, after all.

Watch the new One Laptop Per Child PSA here. It's John Lennon, and surely he would approve this message:

1225 Comments

1. __A_YAHOO_USER__ -
Ah...was that a machine trying to impersonate Lennon?? Its in like that movie, were that machine imitates Hitler, excpet this is...for realz!

2. DUDE -
No disrespect meant to John Lennon or this wonderful charity....With that said,this commercial is sort of creepy.

3. LuLuBee -
Hearing his voice was somewhat comforting, but knowing it's not really his voice is creepy. I just think that when a great musician like that dies he should be left in peace, not to endorse things beyond the grave! I love hearing all the commercials with beatles songs in them though, but this just seems over the line.

4. ReaganH -
I agree, no offense to Lennon or the cause but that's really creepy.

5. Yahoo! Music User -
Yikes.

6. Yahoo! Music User -
let it be

7. Yahoo! Music User -
I agree with LuLuBee...Leave John alone.
he did what he was meant to do, inspire us all through his music. It is a shame that they did that to him and that there is no figure in todays world that can measure up to the influence that he and his bandmates have on us still
RIP John

8. pupp.cz -
COOL.....

9. Sire Gadget -
huh ?

10. irvin -
yeah i agree to hear it is a little creepy, even though its for a good cause, its still creepy

11. Leslie N -
Creepy with a capital C. I am a huge Lennon and Beatles fan, but just knowing he's deceased this is creepy creepy creepy. I agree with Lulubee and couldn't have said it better.

12. Yahoo! Music User -
I agree creepy....surely the laptop.org could have come up with something other than this...the fact that it is not Lennon's voice and then the video appearing rather poor quality and the insert of someone speaking for him.

I am sure John would have supported such a cause if her were alive...but this is just over the top for me.

13. mattm -
well The Beatles were notorious drug users, no questions there, so as creepy as this is, it also seems fitting...in a creepy kind of way... haha

14. Chastity -
Wow! That is way trippy. What will they come up with next?

15. Unforeseen DOOM -
I agree with Creepy...

16. Ian M -
this reminds me of the Simpsons Treehouse of Horrors episode where Homer kills celebrities so their likeness can be used in advertising.

17. Utheman11 -
ewww! weird

18. JBird -
That ad just gave me a warm fuzzy feeling and the chills,WEIRD

19. Timothy -
a perfect example of how we abuse our technology and history.

20. sunni -
That IS Lennon's voice....not fabricated. What has been fabricated is stringing the words together to say what they wanted said. They used his OWN spoken words, recorded over time, yet out of context...so no, it is not a machine speaking.
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