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Chris Brown Appears Genuinely Remorseful In Apology Video

Posted Mon Jul 20, 2009 4:02pm PDT by Billy Johnson, Jr. in Hip-Hop Media Training

I'm glad that Chris Brown finally issued a public apology for assaulting Rihanna. Yes, I know he released a public statement last February where he said he was sorry for what transpired. But "what transpired" is too vague when referring to a felony assault charge.

He needed to release a direct video statement like the one that surfaced on TMZ Monday.

It was in Chris' best interest to make as few comments as possible to prevent any further legal damage. As police officers say when reading a person his Miranda rights, "Anything you say can and will be used against you."

Even though his silence contributed to the public speculation about the chain of events that occurred between Chris and Rihanna on February 8, it was a sacrifice worth making. As it stands now, next month Chris will be formally sentenced to serve 5 years of probation, 6 months of community labor, and to stay away from Rihanna.

Chris is lucky he does not have to serve jail time.

I actually feel much better after watching the video. I feel like the 20-year-old pop star is sincere in asking for forgiveness. "I have told Rihanna countless times, and I'm telling you today that I am truly, truly sorry, and I wasn't able to handle the situation both differently and better," Chris said on camera.

Chris explained that he wanted to speak out earlier, but was advised by his lawyer not to do so. He admitted being embarrassed by his actions which negatively reflected on his mother and "spiritual teachers." He also acknowledged that God had blessed him with a talent that had afforded him fame and fortune. He promised that he would never let anything like this happen again.

In two minutes, Chris Brown said exactly what he needed to say.

But I'll tell Chris what my father told me whenever I apologized for making a mistake. "Don't say, ‘I'm sorry, just don't do it.'" Clearly, actions speak louder than words. Hopefully, Chris will get the rehabilitation he needs so that he can prevent ending up in a predicament like this again.

His career should not end because of this horrible incident. However, he has to be prepared to deal with the repercussions that come along with his actions that fateful night.

He's already suffered many consequences: lost endorsement deals, missed award shows performances, and even tributes to his late idol, Michael Jackson. He now has a criminal record, must serve probation, and live with the stigma of being one of the biggest teen phenoms of the new millennium who appeared to have it all, but ruined it. He will forever be the butt of Ike Turner, Rick James, and Joe Jackson-like jokes.

In watching Chris' video, it is clear that he has taken some time over the five months since the incident to realize the impact of his decision.

No one is perfect. All of us make mistakes. But if we don't learn from them, we don't grow.

Hopefully, Chris will grow.

My only concern is that his record label is ready to put out new album asap. Seizing these moments to market a new project is always perceived as gratuitous.

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446 Comments

1. Yahoo! Music User -
It does look and sound like he is truly sorry and I don't think that he will do something like it again. It was a mistake, we all make them, celebrities just suffer more crap for their mistakes. I think he and his career will be fine and he'll quickly return as an excellent singer/celebrity!
All your fans still support you Chris!

2. Aleydis -
well, he really did learn his lesson

3. Michael -
its all about the benjamins baby...(there's a little hip hop lingo for ya)...chris brown doesnt give a rats ass about what he did...he cares about the money he is losing...
give me a break, whens this hip hop BS gonna be over...all the songs are the same anyway...I could write a rap song...here are you basic lyrics found in any rap song...
- "I'm in da club"
-" I'm poppin bubbly"
-" I'm in the VIP"
there u have it folks...rap song writing 101...
you too can be a rapper...

4. Scotty -
Look at this fool Hi,I’m Chris Brown. I kicked and punched my girlfriend repeatedly in the face. I should not have to go to jail for that. If he was really sorry he would not have taken a plea deal he would have man up said he was guilty and went to jail for beating up his girl friend what a f*** liar

5. frankr -
Apology. please, he belongs in prison for what he did people need to stop making excuses for a man who beat a woman so badly. I have had my share of messy break ups over the years yet I have never laid a hand on a woman. Not only was what he did unforgivable but it was cowardly. Get out of the car, period end of story, be a man walk away. Seriously people untwist your thinking and look at the situation as plain assualt by a man on a woman regardless of who they are. He was wrong and should as I said before be in jail for his brutality.

6. Henry -
wow this apology is as cold as the ice in my refrigerator everyone could tell that he was reading this BS apology Chris Brown you are a BUM and you should be in jail locked up with the rest of the woman beaters a real man does not beat up on a woman no matter what I guess you still have a lot of growing up to do, did your mama write this for you?

7. Thomas S -
Are you kidding? It's gonna happen again down the road. It's all about saving his career and $$$. O.J. Junior in the making...

8. Amanda D -
Pullllease. His woman beating a$$ MUST be working on new music and, this is an attempt to try to resurrect his sweaky clean image and try to make nice w/ the public before his new album comes out. Otherwise, why would he bring something back up that happened nearly 6 mos. ago?

9. xoxo -
id be remorseful to if u had a million dollar career to save...people wake up....he is a mess, if he did it once he will do it again....trust me....

10. Kim -
I was married to a man who hit me and was either sleeping or slipping with someone and always had an excuse. When I tried to leave he tried to kill. He is now in prison for life... Sooner or later someone will make them behave!!!

11. Jennifer -
very sad. Some people are very good at looking very good when someone is watching. and some people are very bad at knowing the difference. been there. know better.

12. Jesse -
Please!!!!! He was reading that as he went!! What he did is inhuman. Come on guys, did you see the pics of her face?!!!! I LOST ALL RESPECT FOR HIM AND IT WON'T BE GAINED AGAIN!!!

13. Yahoo! Music User -
I hope his career fails! He does not deserve to have fans....How do you BEAT someone and not go to jail!?!?!

14. Yahoo! Music User -
Minute one and fifty seconds (1:50) you can see the position of his head changes, but not in a fluid motion. You can see he was reading this and it the footage of his apology was edited.

In your last video you say your not a monster, but you are!

15. Michael's Home on the web -
scum like this do not deserve second chances... in my eyes if you are someone who its a woman like he did with Rianna you are scum... had it not been for his "celebrity" status he would have done some hard time... as he should have... that sort of message is wrong... when celebrities and politicans get off for misbahaving badly whereas the common man is sent to rot away in jail needs to end. they are no better than us.. if he does release any more records i hope that they fail spectcularly. in my experience Hip-Hop/rap music marginalizes violence and ill treatment of women. I have seen this in the actions of those that listen to it (we have several in our complex) and regardless of color they treat thier women the same way, violently and with no respect. and for those who say its a race thing.... No.. a woman beater is scum regardless of color. He needs to be in jail.. along with the Judge and lawyers who allowed him to get off so easy

16. Lawrence -
u people need to learn how to forgive,we all make mistake no one perfect no one, only god can judge us, i forgive u chris brown keep your head up.

17. in2thesky -
uhhhhhh.....can u at least not read from the PROMPTER and speak from your heart. speak with your eyes!

im so sick of this bull [profane]. He realized it was wrong after hitting her COUNTLESS times and giving her a freakin black eye.

PLEASE. he knew exactly what he was doing. for him to beat her up that bad, is that he's done it before.
U need help dude. and u have no buisness having talent and getting paid as much as u are. ur freakin blessed and your spoiled 20 yr old ass doesn't even know it.

18. Yahoo! Music User -
It's so easy to judge a person from your computer chair isn't it? I don't think he owes the public an apology. He's being forced because all of a sudden we're the "intitaled" ones. He needs to apologize to Rihanna, his family and himself. Since he has, it's not my place to forgive his mistakes. When I start asking Chris Brown for forgiveness, I'll start looking for him to ask me. Grow up people! Oh and get an eff'n life!

19. Yahoo! Music User -
Oh and here's an oldie but goodie and always true "to error is human to forgive is devine" Those how do not find forgiveness in their hearts, keep hate in their souls... Live clean people

20. ayanna -
...please!
He read that right off a prompter! Somebody probably wrote the apolpgy for him.
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