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Chris Brown’s Alleged Assault Charges Could Cost Him His Endorsement Deals

Posted Mon Feb 9, 2009 12:58pm PST by Billy Johnson, Jr. in Hip-Hop Media Training

No. Not Chris Brown.

He's been the squeaky clean pop R&B poster boy since he hit the scene in 2005 with his #1 debut single "Run It." 

He is not Michael Jackson, but he surely lit a fire under Usher's behind.

He has not publicly feuded with another artist. 

He's been dating his female counterpart Rihanna.

He even had a Doublemint commercial. 

He is 19-years-old.

There are a half a dozen upcoming teen male pop R&B singers signed to major labels who wish they could achieve his success. 

But if the allegations are true that Brown assaulted a woman, his career will be in jeopardy.

According to the reports from the most reputable news sources, Brown turned himself in to authorities Sunday evening in connection with a charge of making a criminal threat. After being interviewed by police, he was released on a $50,000 bond. 

Brown is being accused of assaulting a woman Sunday early morning and fleeing the scene, leaving her in a car in the Hancock Park section of Los Angeles. As a result of the issue, Brown canceled his performance at Sunday's 51st Grammy Awards where he was nominated for two trophies, best pop collaboration for his song "No Air" with Jordin Sparks and best male R&B performance for his ballad "Take You Down."

It is unclear whether or not his girlfriend pop star Rihanna was the victim, however, insiders are speculating that it was the "Umbrella" singer who made the 911 call to police, complaining of being attacked.

Rihanna also withdrew from her scheduled performance from the Grammys.

The couple was last seen together Saturday night when they attended the annual pre-Grammy party hosted by music veteran Clive Davis. Reports indicate that they were happy. 

On Sunday a spokesperson for Rihanna told People magazine that the singer was well, but did not confirm whether she was involved in the altercation.

I hate to speculate on matters like this until all of the facts have been revealed. But I do want to consider what the ramifications might be for Chris Brown if he is found guilty of hitting a woman.

Aside from potentially serving jail time, Chris could face a backlash from his fans and the companies that endorse him. 

Wrigley said Monday that it will be suspending its Chris Brown ad campaign for Doublement gum. In a statement the company said it would delay any advertising or related marketing until the situation is resolved, AP reported. Wrigley added that Brown should be "afforded the same due process as any citizen."

Advertisers and sponsors are quick to disassociate themselves from artists with controversial histories. Ludacris lost an endorsement deal with Pepsi in 2002 when The O'Reilly Factor host Bill O'Reilly attacked the soft drink giant for supporting an artist whom O'Reilly described to have socially irresponsible lyrics. And last year, Verizon pulled the plug on its sponsorship of Gwen Stefani's tour after opening act Akon was seen on a web clip dirty dancing with an underage girl at one of his club dates.

Just last week, we saw the consequences Olympic gold medalist Michael Phelps faced when photos surfaced of the 23-year-old swimmer smoking marijuana via a bong pipe.

This could potentially affect Chris' invitation to other award shows and might even prompt fans to not support his upcoming concerts. 

Respected hip-hop historian and journalist Dave "Davey D" Cook said that Brown losing endorsement deals is hardly the key issue. He wants to know how the community will be affected by having role models in Brown and Rihanna entangled in a widely publicized domestic matter. "The music industry, they'll circle the wagons and protect him," Cook said via email. "They'll spin the story and even go out after the victim which is happening now with Rihanna, who is catching heat from people accusing her of snitching."

Cook adds that he would like to see both Brown and Rihanna get help, but he believes that the music business will first put emphasis on keeping Brown's career afloat. "Chris Brown is a hot commodity making money in a crumbling industry that celebrates abusive culture, i.e. pimping," Cook said. "He'll be protected and held up to high esteem just like Ike Turner, Dr. Dre and Big Pun and numerous other artists and entertainers accused of domestic violence."

Many of Chris and Rihanna's fans are already forming opinions about the allegations.

After the news reports were released, fans expressed their opinions on social networking sites. 

I've read many status updates on Facebook that conveyed anger towards Chris Brown.

On Rihanna's MySpace page, some users left her encouraging words, telling her that they are praying for her, that she will be okay, and to do what's best.

Ironically, few harshly condemn Brown. Some even take his side, citing rumors that Rihanna may have provoked a fight between the couple.

The comments on Brown's MySpace page clearly support the artist. One reminded him that he is innocent until proven guilty, while another told him not to worry because everyone makes mistakes. 

We will see how the reaction develops as more of the story comes to light.

Brown is scheduled to go to court on March 5.

17314 Comments

81. Lauren G -
I'm sorry, but I find it SO impossible to believe Chris would do that. Rihanna had to have provoked something because he seems 10x more sincere than she does...

82. Magnolia -
I think that both of their personalities are not healthy to be together. Knowing when to seek help from a friend about an intense situation is always the right thing to do. It can stop a situation from getting out of control. It may bad timing for him to date at this point of his life. Maybe he should focus on positive things and work on himself before dating. Some relationships are unhealthy even if you think you may love that person. It is just best rise above and move on to better things. Good Luck!!

83. Rick J -
I really hope his career is over, that way no one has to be subjected to his horrible frickin music ever again. And besides the obvious fan base of 12 to 15 year old girls, who listens to him anyway?? Besides, if he really did assault Rihanna he deserves to lose EVERYTHING. Domestic violence is an ugly thing, and only losers hit women. If he did do it, he is lower than dog s#*t and a completely worthless human being. Plus, he looks like a retarded midget on crack.

84. Paul -
The rummor is that she burned him

85. NY -
In answer to the question: Is his reputation and therefore his career tarnished forever...At this point, I would say 'no'. I beleive that there is always room for redemption, as long as the person has proven that he has changed. As of yet, I also don't beleive that we know all of the circumstances of the situation...so we will have to wait and see on this one.

86. Yahoo! Music User -
JAIL HIS DUMB ASS

87. Lynn J -
All I can say is OMG!! When will folks learn?

88. special_delivery -
You guys are lame! You don't know the full story.So,stop talking who hit who and who did what.Let them deal with it.There are bigger and more important things going on.FOOLS!

89. ladyshadow03 -
I THINK EVERYBODY NEEDS TO LEAVE THE POOR BOY ALONE.. AT LEAST HE WENT TO THE POLICE STATION AND TURNED HIMSELF I MEAN NOT A LOT OF GUYS DO THAT... YOU GUYS LIKE TO JUDGE PEOPLE MOSTLY STARTS BECAUSE THEY THINK THEY HAVE TO LEAVE UP TO THERE FANS AND IT MIGHT BE HARD FOR THEM... MAYBE HE DID TOUCH HIS GIRLFRIEND BUT SHE MIGHT END UP DROPPING THE CHARGES... I AM SORRY BUT IF SHE DOES DROP IT THEN THAT JUST SHOWS THAT THEY JUST GOT INTO ARGUMENT EVERYBODY DOES.... SO EVERYBODY NEEDS TO LEAVE CHRIS BROWN ALONE....

90. Leah -
chrisbrown need to shut his funny lookin selfup and rihanna ............she just jealous that is all it is

91. noxx -
WHO CARES?????

92. Yahoo! Music User -
word is she give the dude an STD and he snaped. What would you have done if this was true and you were him?

93. Vanessa -
im kinda confused as to whether or not Brown hit Rihanna or some other random lady...
but seriously i think Chris' career is over

94. Joyce -
i heard she gave him an std

95. Lori AnnL -
Oh, and "mistakes do happen"? I'm going to VOMIT. Are you people completely ignorant of the epidemic of domestic violence in this country???? Things don't "just happen." Abusers make a conscious choice to abuse. NOBODY has magical "buttons" that other people push. Everybody is accountable for his/her own behavior. Stop making excuses for what is a VIOLENT CRIME. God, enough already!

96. Lori AnnL -
Oh, and "mistakes do happen"? I'm going to VOMIT. Are you people completely ignorant of the epidemic of domestic violence in this country???? Things don't "just happen." Abusers make a conscious choice to abuse. NOBODY has magical "buttons" that other people push. Everybody is accountable for his/her own behavior. Stop making excuses for what is a VIOLENT CRIME. God, enough already!

97. biggal -
i hope the storie isn't true they make such a good couple I hope ti was just a misunderstanding by who ever reported the situtation for bother of their careers my god be with them both.

98. hotmomma757 -
These type of situations happen everyday. Some women push too hard and if you get pushed too much you push back. If she had hit him nobody would care. It's not the end of the world. This has nothing to do with the crappy music both of them make.

99. Toots -
well we will see if he did it or not but if it is rihanna i hope she leaves him!! and then he should be hit just like he hit her but by a very LARGE MAN!! There is no excuse for hitting a lady!!!

100. latonya -
I have seen her many times where i live and have heard many of her interviews and all i know is that i can see where someone would want to go upside her head- She is very rude and loud mouthed- She probabaly put herself in a mans place
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