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Come On, Baby - Let's Steal The Twist!

Posted Thu Sep 11, 2008 1:04pm PDT by Billy Altman in Stop The Presses!

I'm not sure what's more bizarre: Billboard ranking Chubby Checker's "The Twist" as the most popular Top 100 chart single of the last 50 years--or Chubby Checker's comments about it.

Today, Billboard announced that Checker's 1960 recording of "The Twist" had landed at the top of a top 10all-time list in which numbers two, three, four, and five singles of the last half-century went to, respectively, Santana's "Smooth," Bobby Darin's "Mack The Knife," Leann Rimes's "How Can I Live," and Los Del Rio's "Macarena." In case you were wondering where, say, the Beatles, or Elvis, or Madonna, or Michael Jackson were on the list, well, the Beatles did come in at number eight with "Hey Jude" (behind Olivia Newton-John's "Physical" and Debby Boone's "You Light Up My Life," and ahead of fellow top-tenners Mariah Carey's "We Belong Together" and Toni Braxton's "Un-break My Heart").

Quite a strange list, to be sure. And no sooner did Billboard make the announcement than the industry "bible" was already putting a don't-blame-us spin on their own proclamation. "We're not saying these are the most memorable songs of your life," said chart director Geoff Mayfield. "This is simply a chronicle of how each of these songs performed in their era."

Of course, throughout the first 30 of so of these last 50 years, the methodology which Billboard used to collect information for their charts wasn't exactly scientific. They relied on radio station "reports" on popularity and sale "surveys" from record stores. Meaning that whoever made out those reports or surveys could (theoretically, mind you) submit whatever data they wanted to, thus perhaps (theoretically, mind you) helping a song reach chart positions that maybe they really didn't deserve based on actual facts.

Those practice were finally replaced in the early '90s with the advent of more hi-tech sources like SoundScan and others to more accurately reflect actual radio play and sales (theoretically, mind you.) And Mayfield noted that Billboard did weigh older records a bit more heavily to reflect the higher turnover that characterized the charts in the '50s and '60s.

The added weight no doubt benefited Checker, who took the news of his chart-topping ranking to offer some interesting comments on both his role in the Twist dance craze and his rightful place in the pop pantheon. "Any place on the planet, they're on the floor dancing apart to the beat, and before Chubby Checker, it wasn't there," claimed the Chubster. "I think that has a lot to do with me being on the charts."

Now some may argue that that assertion might rightfully belong to Hank Ballard, the pioneering rock 'n' roller who actually wrote and first recorded "The Twist" in 1959--and had a top 20 R&B chart hit with it at that--before Checker's note-for-note cover ever hit pop charts. And some might argue that one of the prime reasons for Checker's Twist success was the fact that his record came out on Philadelphia-based Cameo-Parkway Records, who just happened to have a very cozy relationship with Philadelphia's Dick Clark, who just happened to book Chubby Checker on American Bandstand a lot just as "The Twist" was released. (Did I mention that it was Clark's wife who suggested Ernest Evans change his stage name to Chubby Checker? So you think maybe Clark might have used a little industry muscle--theoretically of course--to help Checker make it?)

In any event, Checker made it a point of noting that "My music is less played that any performer that has been a number one chart man on the planet...I don't get the respect that Rod Stewart does, or the Rolling Stones, or Frankie Valli...but I have to deal with it." Now, I guess, he'll get more respect--or at least as much respect as should be afforded the guy who popularized not only the Twist, the Pony and the Limbo, but also something called the Fly. You did that one by doing the Twist while waving your hands in the air in a shooing motion.

Never saw Mick Jagger try that!

79 Comments

1. Ashley B -
Why is always the same old songs and artists?

The fact remains that these so called classics don't get played that often. I remember some time ago in a music magazine, that Blondie's "Heart of Glass" and "Call Me" where two of the most played singles ever worldwide, due to the changing of their record companies so often, numbers could not be calculated to confirm, but one thing is for sure, Heart of Glass was the top International single of 1979 selling over 6.5 million copies and coming from an album that sold 21 million copies, so If that doesn't put it up there, not sure what does. So my question still is, why do these so called lists alway have the same people, when clearly there are other artists that have acheived the same levels.

2. Beighz -
Billboard is the past.... who cares what they say anymore.

3. Pako -
that list its a joke... there are a bunch of other singles that deserve better.... and are better than those..

4. Kiara -
finally Chubby Checker got the credit that is due to him and why are people so surprised..im assuming because its not elvis..a man who became famous for stealing someone else's style...get over it

5. Tom Hanks -
Billboard is lame.... I only read this article about it because I am bored at work!!!! Billboard is no longer the industry standard and it's sad to see that people still value anything it puts out....

6. bigleroy -
How in the world does a song that doesn't even spend that many weeks at #1 get this title. Chubby the reason you don't get any respect is that your music sucks. I don't care what they say. I love Santana but that song at #2 , L. Rimes at # 3 and the most annoying song Macarena since Stand By Me and Unchained Melody. Billboard has lost it's standing.

7. Teri -
To Beighz:

I care what they say. Get over it!!!!!

8. Yahoo! Music User -
I've been following the charts for over 55 years now and lists of the all-time "best" songs determined by math only give you lists such as this one. "Physical" and "You Light Up My Life" both were number 1 for 10 weeks - all it shows is that pop music during that time was pretty lousy - kind of like the present day.

9. Dayne B -
It's not that bad...some people got snubbed but its okay

10. Yahoo! Music User -
The problem here?

These rankings are based on singles performance. The Beatles and other major acts sold tons of albums. Those sales are not at all factored in here.

Plus, when Billboard decides to weight the older songs more heavily mathematically -- for questionable reasons -- well, anything goes.

And it did.

11. Yahoo! Music User -
I care what they say too...and if you got problem wih that dcbairforonces@yahoo.com

12. Brian -
I take nothing away from Chubby Checker or the rest of the gang. But for Elvis not to have any top 10 songs, come on!!! For example All Shook UP was #1 for 13 weeks, I believe. He dominated rock for years, his records, 45's and albums, sold BILLIONS, not millions, he has 150+ gold/platinum records. How soon we forget. WElvis will always be the king!!!

13. Jason -
Why is everyone so bitter?!? We've all done "The Twist" as a child or an adult. That's enough for me to declare the song a universal hit.

14. D-boy -
I'll take the Beatles or Elvis any day over that song. How in the world did it ever make it to #1!?!? It sure isn't on the top 1000 on my list.

15. Mike -
I think the list is traight from the ozone.
Lived through those times when the Twist was big and Elvis was still small but huge on the charts.
Love you Chuby but you ain't no Elvis or Beatles.

16. jerald -
Everyone knows that Billboard is lost out in left field......

17. Jared W -
He also said that this was the only song to ever reach number 1 in two different runs. If memory serves (and it rarely does) didn't Queen do this with Bohemian Rhapsody. in 1975 and again in 1992 after Wayne's World was released...

http://en.wikipedia.org/wiki/Bohemian_Rhapsody

18. G H -
This list is completely lacking in historical perspective of songs that stand the test of time in addition to their popularity at the time. The Macarena doesn't belong on the same list as the Beatle's Yesterday or Hey Jude, let alone beat them out. Complete garbage.

19. Michael V -
The way a song has been rated and will be rated will always be based on judgment calls. For example, are sales figures the most accurate way or is radio play time a more accurate way to base the rating of a song? Should a song be given some kind of boost in ratings because of some type of social or musical change it started or made hugely popular? Which song deserves a bigger boost in this rating system, a song that sold 7 million copies in a year representing 2% of the total sales of all singles in that year or a song that sold 5 million copies in a year but because sales were way down it got 25% of the total market? Should a song's popularity or the opinion of music experts give it a stronger rating effect?

Rating systems will always leave us with more questions especially when the object of the rating has spanned decades with many different types of genres to consider. But at least Billboard was there to compile some sort of statistics. Perhaps there were mistakes made in the earlier days of keeping the statistics and maybe things would be different if Billboard was not around to keep track of these things. Without Billboard's influence over the last several decades in inspiring musicians to make that top ten hit and exciting music lovers in supporting it, would we even have American Idol as such a huge hit on television today?

20. Mark -
Most of you have no understanding or idea about the music of the 1970s or 1960s or 1950s, especially if you were born in the late 1970s and later. Learn to respect where music has been. When I was a teen in the 1980s, I did myself a favor by listening to nothing but music from the 1950s and 1960s to get an understanding of what was going on at that time and where music was going. And I'm glad I did! It was raw and exciting. What's out there since the 21st century began doesn't exactly excite me or set off alarms. Sorry.
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