Bow Wow News

Hip-hop mogul Master P says that Sony Music executives are trying to keep Romeo's "U Can't Shine Like Me" from getting played on radio.

The song which responds to Bow Wow's "Fresh Azimiz" began playing on Los Angeles radio station KKBT in February.

In the song, Romeo, Master P's son, says he could take Bow Wow's "chick," and the video features a woman resembling Ciara, the pop star Bow Wow dated until recently. Since the video debuted two weeks ago, it has streamed more than 700,000 times on Yahoo! Music.

Despite the interest from fans across the nation, Master P says the song has failed to receive any support in Atlanta, Bow Wow’s hometown.

"Usually, if you get played in Hollywood, the world will follow," Master P says. "Every station that played the Bow Wow song should have at least tested the record once or twice. How can Sony Music executives call radio stations and tell them not to play the Romeo record?"

At press time, representatives for Sony Music declined to comment on the matter.

Airplay monitoring charts show that only three stations in the U.S. have added the song to rotation—KKBT, WQUE in New Orleans, and WEMX in Baton Rogue. Romeo is from New Orleans.

Master P finds the lack of radio support odd. "Notice with a song being so hot on the street and in the news it still hasn’t been added to BET or on the 106 & Park countdown yet," Master P says. "I wonder why? Sony Music machines can't stop Master P and Lil’ Romeo. You know why? We have God and the streets on our side." BET first aired the video on April 20.

Master P and Romeo do not have personal beef with Bow Wow. "We got love for the little dude," Master P says. "He just doesn't know when to shut his mouth. His arrogance and cockiness is turning fans and their parents off."

Master P cites as examples Bow Wow's recent exchange via press with Will Smith, rumored squabbling with R&B singer Omarion and a sexual encourter with Karrine "Superhead" Steffans.

The lack of radio support does not deter Master P. "You might not be hearing us on the radio, but we will reach millions of fans nationally and internationally through the high tech new internet radio and video companies," Master P says. "Gutta Music street teams will be hitting malls, clubs, DJs, and the streets."

Romeo's God's Gift album is slated for an August 22 release with or without major label distribution, even if that means that Master P will have to deliver the record to retailers himself, including Wal-Mart, Target, Circuit City, and Best Buy.

"If the video's not on TV soon," Master P says, "I'm starting my own radio, internet and video television network. We do this for the fans." Master P wants his fans to help name is new company by posting their suggestions on guttarmusic.com. Master P is also preparing to release a book, How To Be Successful And Still Be Yourself. Romeo is working on a movie entitled Homeboys which will be released in the fall.

For more news at Yahoo! Music, click here.