Chris Brown a big hit with on-demand viewers
AP, Dec 1, 2008 7:00 pm PSTChris Brown is in demand with on-demand viewers. Music Choice honored Brown on its first "Most Demanded" awards show that was available — logically enough — on-demand starting Monday.
The TV on-demand service Music Choice said Monday the soul singer was its most requested artist in a one-year period ending in September. Fans ordered free plays of Brown's videos or interviews 43 million times.
Network executive Damon Williams said teenage girls were primarily responsible for Brown's win. He said fans would invite friends over to watch or show off the video on their cell phones.
The Jonas Brothers and Lil Wayne were big draws, too. Wayne's "Lollipop" video was seen 12 million times.
Despite being available in less than one-third of the nation's TV homes, Music Choice says it is behind only YouTube as a popular place for people to seek out music videos on demand.
Music Choice, perhaps better known for its suite of channels that play different genres of music, sees growth opportunity with its on-demand features, Williams said. Surveys show fewer than 10 percent of the people who have the capability of getting on-demand video actually use the service, he said.
The company just started offering music videos on-demand 2 1/2 years ago.
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