David Cook Laces Up Shoe Deal
E! Online, Jul 9, 2008 6:00 am PDTYou might not be able to sing like David Cook, but at least you can now walk in shoes.
The reigning American Idol champ has just scored a global endorsement deal with Skechers, the shoe company announced today.
Skechers uses Cook's tousled image to advertise its line of casual footwear through December 2009, including newly branded Skechers' styles "that will reflect his personality, interests and appeal."
The 25-year-old singer-songwriter will begin appearing in a fall campaign tied to the release of his first post-Idol album and the continuing American Idols Live! Tour 2008.
"I have always viewed Skechers as a cool company, so I am excited to be a part of their campaign," said Cook, who will be popping up on billboards and in print ads and in-store one-sheets.
No word on how much the pact is worth.
The budding hitmaker is following in the footsteps of fellow Idol champ Carrie Underwood, who was the face of Skechers back in 2005. Over the years, Robert Downey Jr., Christina Aguilera, Rob Lowe, Matt Dillon, Ashlee Simpson and Britney Spears have lent their famous faces—and feet—to the shoemaker's promotional efforts.
More Artist News
Kris! Adam! Simon! Randy! David! Ryan! Kara! American Idol's Morning-After Roundtable
May 21, 2009 10:39 am PDT
No boundaries? Not for newly crowned American Idol Kris Allen. Or even Adam Lambert, despite (or, depending on who you ask, because of) his second-place finish in last night's finale. While neither winner nor runner-up seemed as thr...
A look at 'American Idol' winners
May 20, 2009 9:00 pm PDT
A look at the winners of Fox's "American Idol" and what they've been up to since taking home the prize: • Kelly Clarkson: The 27-year-old singer has released four albums since winning the first "Idol." Her name was immortalized in 2...
Philippines asks `American Idols' to check for flu
May 14, 2009 10:00 pm PDT
Even "American Idols" are not exempted from swine flu checks. Philippine health authorities had to chase down David Cook and David Archuleta, the winner and the runner-up of last season's TV singing contest, to have them fill out a health...
David Cook Idled by "Family Matters"
Apr 1, 2009 8:00 am PDT
Something is not quite right for David Cook. The reigning American Idol winner took a short break from his national university tour, canceling two shows earlier this week. The performances were set to take place Monday at Colby Sawyer C...
David Cook Heads Back to School...On Tour
Jan 23, 2009 2:00 pm PST
After graduating at the top of the seventh class at the school of American Idol, David Cook is moving on to university…a whole tour of universities, actually. Dean Simon Cowell and guidance counselor Ryan Seacrest must be so proud. ...
Loading...
-
Come Back to Me
David Cook -
Pepsi Music Exclusive: Another Side Of...
David Cook -
Light On
David Cook
