Label Showcases Classic Vegas Performances
Reuters, Feb 26, 2005 7:28 am PSTThe smooth, swinging vocals of
Frank Sinatra, Dean Martin and Wayne Newton evoke the history
of Las Vegas like no others.
For those who visited the city and saw live performances from these and other legendary artists, and for those discovering the classic sounds of Las Vegas today, EMI Music Marketing (EMM) has launched the Las Vegas Centennial Records imprint.
LVCR, which was created through an exclusive partnership with the City of Las Vegas in celebration of the city's 100th anniversary this year, officially launches April 26 with the release of eight titles.
Five of the albums will carry the title "Live From Las Vegas" and feature concerts by such artists as Frank Sinatra, Dean Martin, Bobby Darin , Louis Prima and Keely Smith, and Nancy Wilson .
The remaining three are "Wayne Newton: Mr. Las Vegas!" and two compilation sets. "High Rollers!" features previously unavailable tracks from Peggy Lee, Nelson Riddle and Sammy Davis Jr., while "Live From Las Vegas" contains previously unreleased tracks from Smith, Prima and Judy Garland.
"What is exciting about these titles is that they are all fantastic live performances from a real golden era of the Vegas showroom," says Herb Agner, EMM VP of catalog marketing. "These are some of the biggest artists in music, and many of these performances have not been available before."
Agner says marketing efforts will tie into key events during Las Vegas' yearlong centennial celebration. Key dates include May 15, the 100th anniversary of Las Vegas, and July 4, when a number of centennial concerts and events are planned.
Though the titles will be targeted primarily to consumers 35 and older, interest in Las Vegas and its history is at a high point this year among a younger crowd.
"There are two or three network shows set in Vegas, and several reality shows," Agner notes. "Really, the timing for the celebration and these releases couldn't be better."
Material for the current slate has been culled from EMM's Capitol Records catalog or directly from the artists' estates.
Reuters/Billboard
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