Dr. Dre about to uncork cognac, vodka brands

Reuters, Aug 6, 2008 4:00 am PDT
Hip-hop mogul Dr. Dre's cognac and vodka brands will hit liquor stores in the next 60 days, according to celebrity booze marketer Drinks America Holdings Ltd.

The products are the fruits of a joint venture between Wilton, Conn.-based Drinks America and Dr. Dre's Interscope Geffen A&M Records label, a unit of Universal Music.

Aftermath Congac will come out first, followed by an 80-proof flavored and unflavored sparkling vodka, Drinks America said Monday in its fourth-quarter earnings statement.

It added that the marketing for the beverages will be tied in with the release of Dr. Dre's long awaited "Detox" album. In late, July Dr. Dre told USA Today that the album would be out in "November or December."

Drinks America, which also markets Donald Trump vodka and Willie Nelson whiskey, said its net loss for the year ended April 30 narrowed to $6.3 million, or $0.08 per share, from $9.4 million, or $0.14 per share. Its stock slipped a penny to 29 cents on NASDAQ's over-the-counter Bulletin Board Tuesday.

Reuters/Billboard

More Artist News

Dr. Dre debuts "Detox" in Dr Pepper ad

May 29, 2009 12:02 pm PDT

It may just be a few seconds of music, but Dr. Dre fans will remember the new Dr Pepper ad as the spot where they heard the first officially released beats from his much-delayed album "Detox." The L.A.-based hip-hop producer appears in ...

50 Cent taking a back seat to Eminem

Feb 25, 2009 11:00 am PST

50 Cent is taking a back seat to Eminem. The rapper says he won't release his "Before I Self Destruct" CD until Eminem's album — tentatively titled "Relapse" — sees the light of day. "Right now I'm on a train, and the Em-choo-c...

Dr. Dre's 20-year-old son found dead in LA

Aug 26, 2008 10:00 am PDT

Dr. Dre's 20-year-old son has died, the rapper's publicist said Tuesday. "Dr. Dre is mourning the loss of his son Andre Young Jr.," publicist Lori Earl said in a statement. Young Jr., who was named after his father, wa...

Dr. Dre's Son Found Dead

Aug 26, 2008 5:00 am PDT

The son of hip-hop icon Dr. Dre died at his home this weekend. "Dr. Dre is mourning the loss of his son Andre Young Jr. Please respect his family's grief and privacy at this time," rep Lori Earl tells E! News. The 20-year-old...

Doctor's Orders: Dre Says Drink Up!

Aug 6, 2008 5:00 am PDT

What with the weed-based entertainment bookends of Pineapple Express and the just-announced Cheech and Chong reunion tour, it's nice to see that at least one star is still pushing the old-fashioned, legal way to get obliterated. And th...

Photos

Loading...
View All Photos »

Videos

1-6 of 12 videos
Prev | Next
View All Videos »