Eve And Fabolous Hook Up For New Reebok Commercial
Yahoo! Music, Mar 20, 2003 6:00 pm PST(3/20/03, 6 p.m. ET) -- Rappers Eve and Fabolous have teamed up to create a television commercial for the Reebok Classic Cielo. Eve will also appear alone in two print ads promoting the Classic Oryx and the Classic Gold Medallist sneakers.
The Eve/Fabolous 30-second TV ad for the Classic Cielo will begin airing March 26 on BET, Comedy Central, ESPN, MTV, TNN, and UPN. The Classic Cielo sneakers, which will be offered as a Foot Locker exclusive in men's and women's size, will retail for $65.
Eve's print ads will turn up in May in Jane, InStyle, Honey, Teen People, and Vibe.
In related news, Fabolous's latest album, Street Dreams, is enjoying its second week in the top 10 of the Billboard 200 albums chart. The set is currently Number Seven and has sold more than 278,000 copies in the two weeks since its release.
-- Yves Erwin Salomon, New York
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