Jessica Simpson has announced plans personalize her new single, "A Public Affair," offering fans the chance to purchase customized versions of the track with their names inserted into the lyrics of the song.
All it takes for fans to be able to pretend that Simpson is really singing to them is a valid credit card number and an Internet connection--the single is available for purchase through JessicaSimpson.com or Yahoo! Music. Having a common name also helps: After submitting the credit card, buyers can comb through a list of 500 different monikers that can be inserted into the song.
Those with particularly "unique" names--or for those who simply want to try and slip a profanity through the system--recording (and vetting) could take between one and three weeks.
Which means Nick can download his copy immediately. Moxie-Crimefighter, on the other hand, may have to wait a bit.
What, exactly does the so-called Custom Cut include? Simpson's label, Epic Records, promises buyers will get three in-song shout-outs, with the name-checks inserted between verses. The track will be compatible with all portable music players.
The personalized song will be made available next Tuesday, the day before its star-studded music video debuts. Simpson's fifth solo album, A Public Affair, drops Aug. 29.
Perhaps Epic is hoping the gimmick will boost the profile of the single "A Public Affair," which has languished in the lower depths of the Billboard Top 40 since its release two weeks ago (it currently sits at 39, down a slot from the previous week). So far, the song has been making noise for the wrong reasons online, taking heat on blogs and in message boards for its purported resemblance Madonna's '80s-era smash "Holiday,"
In the meantime, Simpson is gearing up to host the 2006 Teen Choice Awards, airing Aug. 20 on Fox. Dane Cook, her costar in the upcoming Employee of the Month, confirmed to E! News that he will cohost the event.
Which will make for a potentially uncomfortable backstage moment.
Although they deny it, Simpson and Cook have been linked romantically in the tabloid press. Simpson's ex, Nick Lachey, along with his current paramour, MTV's Vanessa Minnillo,is also scheduled to attend.
In addition to hosting duties, Simpson has been nominated for Choice Movie Breakout Performance for The Dukes of Hazzard, Choice Red Carpet Fashion Icon and Choice Female Hottie.
Lachey, meanwhile, is up for Choice Male Hottie, Minnillo battles it out for Choice TV Personality and Cook will vie for Choice Comedian.
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