"I like the challenge of having to win people over with a new concept," West said in a recent interview. "My father (Ray West) was a salesman. And I saw him have to talk people into things and expose people to new ideas all the time. And I like that. What's the point if you're not presenting something new to people, that people might not be ready for, and exposing people to new ideas?"
Expect new theatrical ideas when West takes to the road this summer. West will launch a European tour featuring his latest album, "808s & Heartbreak," in July and expects the tour to hit the United States by fall.
"Being on stage, it's the glory," West said.
The producer-turned-rapper-turned-singer has consulted with many of the same people who helped inspire staging for his last set of shows, the "Glow in the Dark Tour." They include filmmaker Spike Jonze, who directed West's upcoming "See You In My Nightmares" video, and The Jim Henson Company.
West was alone on a colorful, futuristic tilted stage for nearly the entire performance of his "Glow" tour last year. It came after West's mother Donda died in November 2007 and he had broken up with his fiance, events that put him in the mood for a less-than-celebratory hip-hop concert.
"I get bored with stuff," West said in a recent interview. "The last one was done because I didn't feel like doing a rap show, because of all I was going through in my life. All I felt like was playing with 'Star Wars' (toys) and being Luke Skywalker. So I figured you know, 'I'll do a rap show if I can just be like Luke Skywalker every night.' And so I just wrote my own sci-fi and played in it."
The blue period that inspired that tour also set the stage for "808s & Heartbreak." It features West using the Auto-Tune technology popularized by T-Pain to sing in a hollow, distant voice about loss and sorrow.
He says he considers "808s" as much a fashion project as those $400-plus Louis Vuitton sneakers he recently crafted.
"The subject matter was real life. The medium was melody," West said. "And the format was very similar to the way people would organize a fashion show, moreso than an album. And I felt like this was my season. ... I deliver my music more as a designer than a producer now."
____
On the Net:
Rapper Kanye West cleared in airport scuffle
Oct 23, 2009 4:00 pm PDT
A judge on Friday cleared rapper Kanye West of criminal charges following a scuffle with paparazzi at Los Angeles International Airport last year, pending his completion of community service, a spokesman for the Los Angeles City Attorney s...
Criminal charges dismissed against Kanye West
Oct 23, 2009 12:00 pm PDT
A court commissioner on Friday dismissed criminal charges against Kanye West and his road manager stemming from their scuffle with photographers last year. Misdemeanor charges were filed after West and his manager were arrested on Sept. 1...
Lady Gaga says she'll tour without Kanye West
Oct 2, 2009 1:00 pm PDT
Lady Gaga isn't letting her ill-fated tour with Kanye West keep her from her fans. A day after her joint tour with the rapper was canceled, the pop star said she'll be hitting the road solo. "We mutually decided to cancel the tour. He's ...
Kanye West and Lady Gaga's North American tour cancelled
Oct 1, 2009 8:00 pm PDT
A U.S. and Canada tour by Kanye West and Lady Gaga has been canceled with no reason given just weeks after the rap star came under public fire for humiliating country star Taylor Swift at an awards ceremony. Concert promoter Live Nation s...
Kanye West and Lady Gaga tour canceled
Oct 1, 2009 3:00 pm PDT
Kanye West and Lady Gaga's highly anticipated tour is over before it even began. Just days after announcing dates for an ambitious joint show that was to kick off next month, the tour was canceled. Live Nation announced the news in a bri...