But that style is being heard less and less on radio today. Though there are still smooth, sexy tenors and deep baritones singing lush R&B ballads, it's hard to find male singers performing tender, gallant love songs with a silky style like Rawls, Vandross, Barry White, Donny Hathaway, and other timeless singers.
"It's a big loss. We're losing too many singers," said legendary songwriter Burt Bacharach after Rawls' death from lung cancer Jan. 6.
Bob Slade, a host at the New York City old-school radio station WRKS-FM, said what defined artists like Rawls and Vandross is that "they were stylists. When you heard them, you knew exactly who they were. ... Once we lose all the stylists, the people who style so memorable you buy them just for the style, we're not going to see that anymore."
Besides a standout vocal style, what also differentiated Rawls and others was the kind of material they sang songs about love and relationships with a tender side.
Today's slow R&B grooves are not defined by idyllic love, but either by sex-crazed euphoria or the drama that inevitably ensues once a romance matures. The slow songs that helped propel Usher's 2004 album "Confessions" to 8 million in sales were characterized by cheating ("Confessions") and an impending breakup ("Burn"). The music of R. Kelly, perhaps the most consistent male R&B chart-topper, is most identifiable for its highly sexualized tone.
"Maybe it's being done but I don't know that it's going to the top of the charts like it used to," says Babyface, whose own career as a singer and producer has been defined by hopelessly romantic love songs and whose latest album "Grown & Sexy" was an attempt to put the romance back in music.
"There was a whole period where it kind of wasn't necessarily cool to be romantic. It's kind of too soft to be that, so I think it kind of happens that way," he said.
Soul singer Lyfe Jennings, who's debut album "Lyfe 268-192" was recently certified platinum, says fans today want their songs to reflect real life. "Most songs today are about a situation," he says.
And today's songs are more apt to reflect the kind of tension and strife that mark most relationships to the detriment of the material, in Slade's view. He joked that if aliens landed on Earth, "if they'd listen to the music today compared to what was going on even in the early '90s, they'd say we're a sorry bunch of folks, because all we're talking about is `My baby's mama, you double-crossed me, you dirty so and so,' nobody is singing about love and the things that they sang about 30 or 40 years ago.
"It's not about that, it's about who's cheating on who, skeezers," he added. "It's not the same."
Babyface said reality TV probably chased much of the romance out of chart-topping songs.
"I think that over the years I guess a little more edge is required on songs nowadays, more drama, as opposed of being pure love songs," he said. "You're competing with reality TV, it's sensationalism."
Still, there are some male singers who warble about a purer love. While John Legend's Grammy-nominated debut, "Get Lifted," has it's share of salacious tunes, it's the longs like "Ordinary People," about sticking together through hard times," and the airy ballad "So High" that have marked its popularity.
"I definitely don't think it's dated," Jennings said of romantic balladeering. "I think it's alive, but it's special."
And Babyface says eventually it will regain its popularity.
"I think it hasn't been that way so much recently but I think it will probably turn back to that," he said. "People will get tired of being mad and start falling love."
Sony Music partners with "Philly Soul" hitmakers
Aug 10, 2007 5:04 am PDT
Sony BMG Music Entertainment has joined forces with the soul music powerhouse that catapulted the O'Jays, Harold Melvin & the Blue Notes and Billy Paul to worldwide stardom in the 1970s. The label said on Friday it had licensed the c...
Lou Rawls Jr. sues Marvin Gaye III
Jan 2, 2007 4:07 pm PST
The son of music legend Lou Rawls is suing the son of Motown legend Marvin Gaye, claiming he was attacked by "four large dogs" during a visit to Gaye's Hollywood home in 2005. The complaint by Lou Rawls Jr. against Marvin Gaye III was fi...
Jan 13, 2006 6:50 pm PST
Sweet Lou got an appropriately sweet sendoff. An A-list of mourners, from Stevie Wonder to Joan Baez to Little Richard, descended upon a Los Angeles chapel Friday for a soul music-filled, two-hour-plus funeral/celebration of Lou Rawls...
Friends, Fans Pay Respects to Lou Rawls
Jan 12, 2006 6:38 pm PST
Micky Ferreira was a friend of Lou Rawls for 35 years. Joan Browne knew him only as a fan, but both turned out Thursday to pay respects to the man they agreed had one of the finest voices this side of heaven. "I've been a fan of his for ...
Jesse Jackson to Lead Last Rites for Rawls
Jan 9, 2006 1:55 pm PST
The Rev. Jesse Jackson will lead last rites Friday for Lou Rawls, the velvet-voiced singer of "You'll Never Find Another Love Like Mine" and "Lady Love" who died of cancer last week. An 11 a.m. funeral will be held at the West Angeles Ch...