The music moguls, along with record giant Jimmy Iovine and producer Sean Garrett, attended the unveiling of the Pussycat Dolls' "...shhh" lingerie collection Thursday at Smashbox Studios.
"I'm friends of the Pussycat Dolls, so I just came in support," Combs said backstage before the show.
Robin Antin, who developed the Pussycat Dolls from a nightclub burlesque troupe into a pop group with their own reality TV show, said their reputation brings out the big stars.
"It is the hot ticket because the Pussycat Dolls, they're just amazing," Antin said. "I think people get excited because everything we do, it's quality."
The fashion show was punctuated by an abbreviated burlesque act and a Pussycat Dolls performance.
After a brief runway display of micro-minis with corset lacing and graffiti-covered bra-and-panty sets, break dancers took the stage. They were followed by four women in short shorts and hooded jackets, who straddled chairs as they slowly stripped down to leopard-print lingerie. (Dolls' lead singer Nicole Scherzinger, wearing a black skirt and corset, provided the soundtrack.)
When a dancer tossed her jacket in the moguls' direction, Jones excitedly scooped it up.
The fashion show resumed with an array of frilly underthings, nearly all trimmed with ruffles and ribbons. There were striped, sailor-themed sets and sheer bras with barely there bottoms.
"It's feminine and it's edgy, just like the Pussycat Dolls," Antin said.
The lingerie line was inspired by punk-rock music and old-fashioned pinup girls, Antin said. She called it "shhh" because it's "our little secret."
"What we're wearing under our clothes is our little secret," she said. "It's something that every woman shares."
To close the show, the real Pussycat Dolls whose boyshorts and bustiers looked downright demure compared with their namesake lingerie saluted their founder with a sexy song-and-dance performance.
It was a festive finish to fall fashion week, which made up for its lack of couture clout with star-powered shows by Nicky Hilton, Lauren Conrad and Ashley Page. (Local fashion-week staples Sue Wong and Kevan Hall didn't participate this season.)
Smashbox co-founder Davis Factor said the city's fledgling fashion week is still taking shape. Designers such as Antin continue to discover the event and find inspiration.
"I've seen so many designers out here throughout the week totally getting inspired," he said. "I've heard `I'm going to show next season' a hundred times since I've been down here."
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