Shakira Teams With Reebok For Marketing Campaign

Yahoo! Music, Sep 23, 2002 4:00 pm PDT
(9/23/02, 4 p.m. ET) -- Colombian singer Shakira has signed an endorsement deal with Reebok that will be marketed under the sportswear giant's Sounds & Rhythm Of Sport platform. The company will debut retail collections of footwear and apparel that capture the Grammy Award-winning singer's youth, style, and energy beginning in spring 2003.

"We're meant to be together," said Shakira of her new role as a Reebok spokesperson. "My music crosses cultural boundaries to reach today's youth world. Reebok understands what young people around the world are all about. By joining their team, I am able to fuse my style and music with Reebok's products and marketing to further connect with this global audience."

Both collections will be supported by a comprehensive marketing campaign that will include television and print advertising, outdoor billboards, in-store displays, and consumer promotions. The first television spot featuring Shakira will air in April 2003.

Shakira is the first female artist to join Reebok's Sounds & Rhythm Of Sport brand campaign. Other artists previously featured in the campaign include hip-hop stars Fabolous, Scarface, and Jadakiss, who starred in a TV spot with NBA star Allen Iverson in January to promote Iverson's signature shoe, the Answer V.

-- Jason Gelman, New York

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