While "Crank Dat (Soulja Boy)" is an undeniably catchy party jam, it wasn't until the rapper posted the song and instructions for the accompanying dance on the Web that "Crank Dat" became a viral hit.
The song is a No. 1 smash, played endlessly on radio, but the real sign of its ubiquity has been on the Internet. YouTube has countless interpretations of the "Crank Dat" song and dance, by kids, football players, geeky suburban kids even cartoons (crafty fans have figured out how to make everyone from Dora the Explorer to The Simpsons do the "Crank Dat" moves).
The AP caught up with the 17-year-old Atlanta sensation who goes by the name Soulja Boy Tell 'Em but was born DeAndre Wade to discuss his new album, the right way to do the "Crank Dat" dance, what 50 Cent taught him and his ultimate career goals.
AP: When you first started making songs, was getting a record deal your goal?
Soulja Boy: I was chillin' man, making music for the type of audience who wanted to hear that kind of music, like when I was going to parties, I had like a new song for them to sing and dance to. And then (we) put it out on the Internet so everyone could have a good time and party, and business came out of nowhere.
AP: What do you think of all the YouTube postings of people doing their version of "Crank Dat"? There's even a Dora the Explorer version.
Soulja Boy: I've seen a lot of the videos, like the Barney and the SpongeBobs and all of that, and I just think like it takes a lot of time to sit down and edit a video where it make it look like a cartoon is saying the words to a song, so I guess there are a lot of die-hard fans out there for Soulja Boy. I love them all, I hope they keep doing it.
AP: How did you create the "Crank Dat" dance?
Soulja Boy: I made the beat to the song, and I was doing the dance on the beat before I put the words down on it. And after I did the dance, I shot the video, and when we put it on YouTube, right now it's like at 12 million views.
AP: Is there a wrong way to do the dance, or can you interpret it for yourself?
Soulja Boy: Nah, it is a wrong way to do the dance, and there's a right way to do the dance. If you want to know how to do it, you go to YouTube and go to Soulja Boy. We got the instructional DVD on there, that will teach you how to do the step. But at the end of the day, it's all about having fun.
AP: You recently hung out with 50 Cent what kind of advice did he give you?
Soulja Boy: He was just telling me that my project was very viral, like everything I touch everybody want to get on, every time I put something out everybody want to jump on it. Like, in the beginning of the day, at 6 a.m., I can put a video on YouTube, and my the next morning at 6 a.m. that will have 200,000 views. ... That's why I stay consistent and put out new videos every day. That's what he taught me to do, to be consistent.
AP: A lot of stars' Web sites won't be updated for weeks, even months.
Soulja Boy: I check mine like every day. I be on it all the time. That's why I keep a laptop on me and I keep my Internet on so I can talk to my fans, because they the ones who you're making your music for.
AP: Do you plan on going to college or are you going to stay in the music business?
Soulja Boy: Nah, after I finish my career, I'm trying to go back to do my first career that I was trying to accomplish. I want to be a computer animator, and I still got that dream, that's why I'm trying to bring that into my music.
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On the Net:
Soulja Boy apologizes for his potty mouth
Dec 17, 2008 10:00 am PST
Soulja Boy Tell 'Em is telling parents he's sorry for his vulgar words. The 18-year-old rapper became a sensation and started a dance craze last year with his Grammy-nominated hit "Crank That (Soulja Boy)." Some of the language and subje...
Teen rapper Soulja Boy building hip-hop empire
Dec 13, 2008 4:00 pm PST
Looking like a spoiled kid forced to sit in on his dad's business meeting, DeAndre "Soulja Boy Tell'em" Way slumps in a black leather chair at Billboard's New York offices, twiddling his thumbs on his two-way. He's distract...
New rap stars find success fleeting
Oct 18, 2007 11:00 am PDT
Despite a double-digit sales slump and mounting public criticism, rap has not lost its ability to create monster hits but the fresh-faced artists who make them seem to disappear by the time the next smash registers on the charts. F...
Oct 1, 2007 7:43 am PDT
Soulja Boy, "SouljaBoytellem.com" (Collipark/Interscope) The success of 17-year-old Atlanta rapper Soulja Boy is a prime example of how to build a novelty act from the ground up. Long before his hit "Crank That (Soulja Boy)" topped Bil...
Teen rapper Soulja Boy ready for duty
Sep 14, 2007 7:31 pm PDT
The out-of-nowhere success of Soulja Boy's debut single, "Crank Dat (Soulja Boy)," has become the latest Internet phenomenon to catch radio and record labels off guard. The 16-year-old MC, whose real name is DeAndre Way, has racked u...