For three days during the week of its release, the Wu-Tang Clan member's fourth solo album -- and sequel to his 1995 debut, "Only Built 4 Cuban Linx" -- was iTunes' No. 1 album. It debuted at No. 4 on the Billboard 200, selling 68,000 copies, according to Nielsen SoundScan. The album also bows at No. 2 on Top R&B/Hip-Hop Albums.
The sales picture for "Pt. II" is particularly impressive because the album arrived with little radio airplay or mainstream media attention, instead generating buzz from overwhelmingly positive reviews and fan anticipation.
Raekwon's set, by many critical accounts, is a triumph. "Pt. II" picks up where Raekwon's celebrated solo debut left off -- from its kung fu references and rhyme-slaying guest appearances (by Method Man, Jadakiss and Busta Rhymes, among others) to its cover art, which features Raekwon and Clan-mate Ghostface Killah striking the same pose as on the first album.
To promote "Pt. II," EMI and Ice H20 hired the Los Angeles-based Cashmere Agency for an online marketing campaign, which included a series of viral videos and streams of the album tracks "House of Flying Daggers" and "10 Bricks." Other songs were kept under tight control, however.
Some promotion, however, was unplanned. In August, Raekwon made news for starting a physical fight with New Jersey rapper Joe Budden. But Raekwon isn't proud of the incident. "I'm not into bringing negativity to the table when I'm trying to feed my family," he says. "That was a young artist acting like he doesn't get it -- but he gets it now."
Bolstered by his comeback, Raekwon says he'd like to do another solo album -- and this time, he won't keep fans waiting. "As of today, I feel like a new MC," he says. "I know fans want to hear more from me, and I promise there won't be a lengthy wait for Rae again. Not at all."
(Editing by SheriLinden at Reuters)
Wu-Tang documentary heads to cable, DVD
Oct 2, 2008 9:00 pm PDT
Gerald K. Barclay's documentary "Wu: The Story of the Wu-Tang Clan" will premiere November 13 on BET, five days before its release on DVD. Through interviews and rare footage, the film chronicles the pioneering hip-hop group's rise...
Short-handed Wu-Tang Clan keep energy crackling
Dec 25, 2007 9:00 pm PST
The still-enormously popular Wu-Tang Clan stormed the West Hollywood House of Blues on Sunday like conquering hip-hop heroes. Problem was, they were a man short -- make that two. But the high-wattage energy level in this 90-minute set was...
Wu-Tang: first act to legally sample the Beatles?
Oct 3, 2007 11:00 am PDT
Wu-Tang Clan have become the first group to get permission from the Beatles to sample one of their tracks, they have revealed. The hip-hop collective return with a new album, 8 Diagrams, later this year, the first since the death of Ol' D...
Plea deal for Method Man in drug arrest
Aug 17, 2007 4:48 pm PDT
Method Man is going back to school. As part of a plea deal reached following a marijuana arrest earlier this year, the hip-hop star was ordered to visit 15 city high schools to warn students about the dangers of drugs. The former Wu-Ta...
Wu-Tang Clan ends studio hiatus with "Diagrams"
Jul 10, 2007 2:38 pm PDT
Ol' Dirty Bastard is gone, but the rapper's spirit looms large over "The 8 Diagrams," the Wu-Tang Clan's first album since 2001. The set is due in October via SRC (a joint venture of Steven Rifkind and Universal Motown). "H...